INITIATIVES ARE MUSHROOMING
IN THE UNITED STATES AND IN EUROPE.
UNITED STATES – Rockville, State of New York
Rockville was the first site to deploy the City Connector service in 2014. The results are very encouraging: 50 traders have signed up to the programme since the first month of its launch and one out of every three parking transactions results in a discount coupon being printed. This transformation rate is much higher than the average recorded in the “couponing” industry, which is close to 1%.
UNITED STATES – LAS VEGAS, State of Nevada
The City Connector service was launched early in July. This service is in keeping with the project to bring city centres back to life and will raise the profiles of local businesses. The project will be first introduced around “Container Park”, an open air centre for innovative and local traders. The city of Las Vegas is aiming with this initiative to change the image of street parking by offering new value added services.
FRANCE – Besançon
Since November 2nd 2015, all pedestrians and motorists from Besaçon can benefit from good deals and promotions offered by retailers downtown. The objective of the municipality is to anticipate and guide citizens to technological developments, to keep at the forefront of innovation and bring real added value to its citizens. Forty retailers are involved in this operation. According to them, it is a complementary way to create a link between retailers of downtown and users and to participate in the dynamism of Besançon, for a friendly urban center.
BELGIQUE – Diepenbeek
Since 9 March 2015, the residents of Diepenbeek have been able to print off the discount coupons from the Pay and Display machines on the Grand Place square and enjoy discounts at the partner traders.
After a pilot scheme in Rockville in the United States, Diepenbeek is the first city to offer this innovative service and help to bring the city centres back to life. Our Stelio terminal, fitted with a T-pal kit, has become a real local search engine and is a way for traders to communicate directly with the people.
“Diepenbeek is the village where I live,” explained Bart Steegmans. Thanks to my contacts, I have been able to convince the local council and traders to test this new service. I really hope that we can build on the success of this pilot scheme with other Belgian and Dutch cities”.